Niche is unique specialized segment of the market for a particular kind of product or service.
Work it Coworking has made national news for being the first office space to integrate health and fitness into otherwise sedentary activities. The center boasts 20 treadmill desks, fitness equipment peppered into the environment, a full kitchen with an oven to promote healthy eating, a lactation room, bike rack and showers to promote self powered commuting and every single table elevates at the touch of a button to allow users to sit or stand as their body tells them. Unique equipment such as wobble stools and balance boards allow additional movement options for users.
In the words of Liz Elam \"Contrary to popular belief, your time is not your most valuable asset. Your health is. Without your health you have no time to spend.\" And while yoga and other wellness themes have been woven into coworking for over a decade, Work it is the first to fully revolutionize an office to promote physical, mental, and emotional health.
Any successful coworking space is successful at creating community. But in a \"whole person\" office there is an inherent acceptance of an individual as a human that takes the connection, self acceptance, and acceptance of others just as they are to a whole new level. And this builds a very specially bonded and powerful community.
So while Work it\'s Niche could be described as \"fitness\" or \"Wellness\" integrative, it is better described as a revolution.